Nowruz, which translates to “new day” in Farsi, is a holiday rooted in Zoroastrianism- once the official religion of Iran- has has been celebrated for over 3,000 years. Nowruz begins at the exact moment of the vernal equinox, when the sun crosses the equator and winter ends.
Feasts during Nowruz are highly symbolic: saffron rice packed with fresh, green herbs, advieh and rosewater lamb shanks and savory yogurt packed with mint, dill & rose petals are just a few of the feats on a traditional Nowruz table celebrating rebirth, renewal and fertility. This month’s spices include a pinch of a spice originating in Iran: saffron. We’ve also included a special blend of earthy, dried herbs, plus freshly ground advieh, a complex yet delicate spice blend that includes cinnamon, rose petals and angelica spices, just to name a few.
This warming, Persian inspired advieh spice blend is crafted with black peppercorns, toasted cumin, ground lime, nutmeg, and rose petals. Resulting in subtly layered and complex flavors.
Famous for its vibrantly golden hue & most classically used in rice dishes, saffron threads are the most expensive spice in the world and also among the most flavorful and prized.